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Adobe appointed Alfalak Distribution, a leading IT distributor in KSA, to target the fast growing Saudi Arabian market. Alfalak joins the company’s strategic network of Middle East and North African distributors and it will be supporting the full range of Adobe products to ensure availability for business users and retail outlets. “During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom,” said Abdallah Saqqa, General Manager, Adobe Systems MENA. “Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network.”
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Adobe Systems announced that Ashraf Jarad has been appointed as Channel Account Manager for the Middle East and North Africa market. The appointment reflects Adobe’s commitment to strengthening relationships with channel partners to address growing demand for its content creation solutions across the region. Ashraf brings extensive experience from aRead More…